Why we exist
Most SMEs don't have a marketing problem - they have a clarity problem. The message isn't sharp enough, the targeting isn't precise enough, or the follow-up isn't consistent enough. Often all three.
Roots 2 Reach was built to solve that end to end. We bring the strategic thinking of a senior in-house marketing team - audience research, positioning, paid media, CRM and pipeline - without the cost of building one.
We work lean, remote and focused. Every engagement is led by a senior practitioner, not handed to a junior team after the pitch.
The team
Rachel Owens
Director & Founder
- 12+ years in marketing leadership across financial services, agency and SME
- VP of Marketing, Neilson Financial Services - team scaled from 5 to 60+
- Expertise in paid media (Meta & Google), CRM, pipeline strategy and brand positioning
- Track record of hitting full-year targets in under 6 months
Rachel is a strategic marketing leader with 12+ years of experience across financial services, global agency and SME consultancy. She spent several years as VP of Marketing at Neilson Financial Services, where she helped scale the in-house marketing team from 5 to over 60 people and built the systems that drove consistent, measurable growth.
Before that she worked across agency and in-house roles in Ireland and internationally, developing expertise in paid media, audience strategy, brand positioning and marketing operations.
She founded Roots 2 Reach to bring that same rigour to Irish SMEs - the right structure, clear positioning, and the processes that turn marketing spend into commercial results.